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IXL Innovation Speaker Series: Lessons from the Leaders Hult Student Presentations – Zipcar, Amazon and Oberlin BREAKOUT SESSION 1: Resource Efficiency and Conservation Sustainability Innovation Forum May 28, 2009 at Hult International Business School For more information on IXL Center speaker series go to: www.ixl-center.com

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This video provides an introduction to the features and benefits of the new Amazon Kindle e-book reader. For more information, reviews, and so on, please visit www.amazonkindleguide.com

Video Showcase of the Amazon Kindle

This is the first round in a series of interviews I will be conducting in preparation for my Thesis. My topic is (drum roll…) Marketing the Amazon Kindle to the Baby Boomer Generation. Why? Baby boomers compose nearly one third of Canadas total population. There are 76 million of them in the US They are the largest demographic of subscribers to traditional print media. (newspapers, magazines etc.) Media corporations are in the midst of a well-publicized struggle to remain profitable in the wake of the internet. The face of the written word is changing. Yet Amazon, albeit a giant, faces an onslaught of competitors from the likes of Apple (Ipad anyone?) Sony and others. My idea: Make the Kindle the boomers device. If Amazon can get them to put down their paper books and pick up the Kindle they will be tapping into a demographic that has the leisure time upon retirement and the interest to read.

Amazon Kindle $139 WiFi-only version www.amazon.com Amazon Kindle $189 3G Model www.amazon.com Let’s face it – you saw it coming, right? Today, fans of the Amazon to launch a new e-book reader with the title is simple … Kindle. The new handheld – 27 August will be released – is 21 percent smaller and 15 percent lighter than its predecessor, has a 20 percent higher refresh rate on its e-ink (yes, even E Ink) screen, and now in two colors (graphite, as its big brother, DX, and the original white). In addition to color changes, there is two radio configurations: a version of its WiFi only $ 139, and a 3G version of $ 189 (with the AT & T network, as the last model). The screen will remain the same size from 6 inches over the last two turns, but the company says, the page turn faster and the contrast is improved. The camera’s internal memory has been crank 4GB and battery life is now estimated at one month, wireless, and 10 days with wireless on. The company also announced plans for a localized version in the United Kingdom at £ 109 and £ 149 respectively, and a business in the United Kingdom e-book. With big changes, there were smaller changes as well – since the keyboard and controls the five senses have been streamlined and modified slightly. The Rocker is more compact and were flush with the camera and side buttons changed to emphasize the importance of long paddles, while the keys have been cut back. Software wise, there are some interesting features, most notable …

kindle.buys-sale.com Say Hello to The New Kindle kindle.buys-sale.com Slim Just over 1/3 of an inch, as thin as most magazines Lightweight: At 10.2 ounces, lighter than a typical paperback Wireless: 3G wireless lets you download books right from your Kindle, anytime, anywhere; no monthly fees, service plans, or hunting for Wi-Fi hotspots Books in Under 60 Seconds: Get books delivered in less than 60 seconds; no PC required Improved Display: Reads like real paper; now boasts 16 shades of gray for clear text and even crisper images Longer Battery Life: 25% longer battery life; read for days without recharging More Storage: Take your library with you; holds over 1500 books Faster Page Turns: 20% faster page turns Read-to-Me: With the new Text-to-Speech feature, Kindle can read every book, blog, magazine, and newspaper out loud to you Large Selection: Over 230000 books plus US and international newspapers, magazines, and blogs available Low Book Prices: New York Times Best Sellers and New Releases $9.99, unless marked otherwise